Over the Christmas holidays (2022) my friend Mike bought me the book 4000 weeks by Oliver Berkman as a gift I subsequently bought the audio version and listened as I did chores around the house This...
“The single biggest problem with communication is the illusion that it has taken place,” George Bernard Shaw The dictionary defines communication as “a process by which information...
For the past few weeks we have done a deep dive into storytelling We have analyzed the different formats and the mechanics All that analysis has led us to a point where we realize we all want to make...
When you have an important presentation, you always aim to impress Sometimes we think that we must wow our audience with our intelligence, and that the best way to do so is to dive into technical...
You may be familiar with companies listing their values on their websites or in their commercials They talk about how they value innovation or their customers A story can be much more compelling In...
In this week’s blog post we will take more insight from our Fireside Chat with Colleen Stewart A few weeks ago she shared her insight on Joseph Campbell and The Hero’s Journey, which goes...
“The universe is made up of stories, not of atoms,” Muriel Rukeyser In this blog post I want to take us back to our Fireside Chat with Colleen Stewart, where we focused on the importance...
In the last blog post we discussed the importance of feedback for understanding your brand Feedback is a form of ongoing dialogue you can engage in with your audience to get a sense of how your...
Two weeks ago the UpSkill Community hosted a Fireside Chat with Colleen Stewart concerning storytelling and its relationship to branding When we try to sell a product or an idea to anyone, we use...
Over the past few blog posts we have focused on brands and branding We’ve delved into what a brand is, Brand DNA, why brands succeed and why they fail We’ve also emphasized that a brand...
We are excited to share this final episode on your brand, branding and brand strategy In this post, we will share the five components of your brand blueprint The difference between a tagline and...
In this post we expand on the discussion we had with Peter Wilken on branding Whatever your situation is you need to figure out “What kind of lighthouse you are” What does that mean...