“The universe is made up of stories, not of atoms,” Muriel Rukeyser. In this blog post I want to take us back to our Fireside Chat with Colleen Stewart, where we focused on the importance of storytelling. We can’t underestimate […]
Career
In the last blog post we discussed the importance of feedback for understanding your brand. Feedback is a form of ongoing dialogue you can engage in with your audience to get a sense of how your message is being received. […]
Two weeks ago the UpSkill Community hosted a Fireside Chat with Colleen Stewart concerning storytelling and its relationship to branding. When we try to sell a product or an idea to anyone, we use storytelling as one of the tools. […]
Over the past few blog posts we have focused on brands and branding. We’ve delved into what a brand is, Brand DNA, why brands succeed and why they fail. We’ve also emphasized that a brand does not have to apply […]
We are excited to share this final episode on your brand, branding and brand strategy. In this post, we will share the five components of your brand blueprint. The difference between a tagline and brand positioning. We will also discuss […]
In this post we expand on the discussion we had with Peter Wilken on branding. Whatever your situation is you need to figure out “What kind of lighthouse you are.” What does that mean? Before we can break that down, […]
With our first set of blog posts we began with an exploration of soft skills. We talked about definitions: such as what is a skill and what exactly do we mean when we talk about Upskilling. We also discussed areas […]
We published the trailer for “UpSkill Talks” just under a year ago and have subsequently published over 50 episodes. And you have been so gracious and so committed to us: listening every week, subscribing and leaving your five-star reviews. We’ve […]
In this blog post, we wrap up our conversation on imposter syndrome by taking a close look at the impact of imposter syndrome on branding and on your brand. Seven out of 10 people have felt it at some point. […]
In this blog post, we want to ask you what you would do differently if you didn’t have imposter syndrome, and what strategy would you use to help you work on it? We don’t have enough time in this podcast […]
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